Ppc Powers Up Leads For Industrial Supply Company

Our industrial supply client, specializing in the repair, rewinding, and maintenance of motors, pumps, and generators, knew they were experts in their field. However, they faced a major hurdle—customers simply didn’t know they existed. With limited online engagement and a website that wasn’t bringing in leads, they needed a strategy to boost visibility and generate business.

We jumped in with a plan to increase their reach through a Pay-Per-Click (PPC) campaign, ensuring their services were front and center for the right audience.

Turning Clicks into Customers: How PPC Made the Difference

Armed with detailed keyword research and finely-tuned ad groups, we launched the PPC campaign with a $1,000 monthly budget. The goal? Drive quality traffic to their website and convert visits into leads. The results didn’t disappoint:

• Big Impressions: 147,717 impressions generated, averaging 24,620 per month.
• Traffic Surge: 2,418 visits to the website, with about 403 visitors each month.
• Lead Generation: 19 leads per cycle on average, bringing in valuable new business.
• Lead Quality: Cost-per-lead (CPL) landed at $52.63—slightly above the industry benchmark but well worth it, given the conversion potential.
• PPC Success: PPC drove 60% of the website’s total traffic throughout the campaign.

Results that Speak Volumes: Success, Even Against the Benchmarks

While the campaign’s click-through rate (CTR) of 1.6% and conversion rate of 4.7% slightly trailed industry benchmarks, the overall impact was clear—this PPC campaign was a game-changer for the company.

The success of this campaign didn’t just stop with leads—it built a stronger digital presence that continues to drive online engagement. With brand awareness now established, the company sees the value in ongoing digital efforts and is committed to leveraging PPC and other strategies to maintain and expand their market presence.

A well-executed PPC campaign doesn’t just bring in clicks—it brings in customers and lays the foundation for sustainable growth in even the most competitive industries.