Automotive Services

In today's mobile world, consumers search online when seeking various services. Research suggests that automotive service providers must hop on board the trend to realize sustainable growth. Whether it's an individual car owner, government, OEM, dealer, insurance company, or financial institution, many people today search online to get automotive services in their location. 

Whether you run a body shop, offer mechanic services, or sell auto parts, we can strategically position your business online to ensure your potential clients can find you easily whenever they click the search button. Our goal is to help you earn a bigger piece of the automotive services pie through online marketing!

This includes businesses such as:

• Mechanics
• Autobody shops
• Engine Repair Services
• Transmission Repair Services

OUR WEBSITE DOESN'T WORK PROPERLY

If your company website has ongoing technical issues, gives visitors a poor user experience, or doesn't correctly represent your business, it's time for a new website. As many consumers shift to online shopping, most of your potential customers may not drive to your brick-and-mortar store. People now love the convenience of shopping online, and those seeking automotive services aren't any different.

This means your business website is EVERYTHING! Many of your new customers will only find out about your business by searching online at their convenience, 24 hours a day! A great website opens the door to business opportunities you might never see with only your brick-and-mortar mechanics workshop, body shop, or auto parts store.

If your company website isn't working as expected, we are happy to look at it with a professional eye. We can identify critical web design issues regarding your website structure, platform, and information organization. That way, we can offer suggestions to optimize your website's performance and improve your online visibility. 

But if you already have a functional website but are disappointed with its performance, the problem might not be the website itself! Of course, you can have the most attractive, functional website on the internet, but if it lacks the right integrated marketing strategies for your target audiences, you won't realize any effectual results. Our team will technical audit your website and make the necessary recommendations for improved performance.

OUR WEBSITE ISN'T ON PAGE ONE FOR OUR KEYWORDS

Unfortunately, getting first-page rankings isn't as straightforward as many people imagine. Regardless of the numerous theories you may have heard, no search engine optimization (SEO) expert can guarantee first-page ranking for your website. Google updates its ranking algorithms so frequently that keeping up with them is extremely challenging. Having said that, there are a few strategies we can employ to help you move up in the SERPs. 

Here are some of the things we'll start looking at:

• Technical errors: If we discover that your website performance is hindered by technical errors, we'll remedy these immediately. But if they are not fixable, you may need to invest in a new modern website design and technology.

• Poor content: You'll always hear the phrase "content is king" in the world of SEO. It holds true for all professional services, including automotive services. Our Edmonton SEO company will help you adhere to the best practice content guidelines for SEO to ensure exceptional performance.

• Insufficient social media presence: When used correctly, social media can be a highly effective tool for building brand awareness and enhancing social engagement. For example, having a Facebook page and not posting content regularly is a huge mistake. Social media marketing requires efforts to realize positive results!

• Not enough reviews: Your satisfied customers can help you market your business more effectively by sharing online reviews about your automotive services and how you solved their problems. It's a great way to build links and trust in your business!

With our extensive experience in SEO optimization, we've discovered that implementing a content marketing strategy is often the best offense. Your own branded and keyword-rich content is always king in search engines! Our team will help you post keyword-rich content on your website, review pages, and social media pages to make an impact on your online presence.

OUR WEBSITE DOESN'T BRING NEW LEADS

While most automotive service providers thrive on repeat business, new leads are crucial to growing your business! Successful digital marketing helps generate leads seeking your services. The quickest way to get qualified leads is to target those who are intentionally looking for your automotive services "right now." 

You can quickly acquire new leads by setting up paid search or pay-per-click (PPC) ads targeting consumers in your local area. The ads are optimized to target people typing keywords related to your automotive services in search engines. When searchers find your ads and click on them, they can give you a call or fill out a form requesting a quote for your services or schedule an appointment. These are often qualified leads looking to purchase your services right now.

Other effective lead-generation activities include social media strategies and ongoing SEO efforts. All these processes increase your website traffic, brand visibility, and brand engagement. Over time, these channels will become part of your marketing ecosystem and generate qualified leads.

Although you can drive significant traffic to your website through organic SEO, PPC, and social media efforts, your website must always be functional. Otherwise, you won't generate leads. For best results, our team will ensure your website has foundational SEO and conversion architecture so you can optimize your return on marketing investment (ROI).

OUR POTENTIAL CUSTOMERS DON'T KNOW WHO WE ARE

The primary goal of any marketing effort is to improve brand awareness. Each time someone lands on your social media page or website and sees your logo, brand name, or slogan, they are exposed to your brand. You can use several advertising options to build local brand awareness and help potential clients find you. Some of them include:

• Geofencing: With geofencing, you can target people who enter physical locations or neighborhoods where ads show up in mobile apps already installed on users' smartphones.

• Retargeting: This allows you to show your ads to people who have been on your website before so they don't forget about your brand.

• Facebook/Instagram Ads: You can define your ads' audience by location, age, gender, life events, job title, and more! This gives you a precisely targeted advertising demographic.

Our team will evaluate your situation and help you choose a brand-awareness advertising solution based on your industry, business goals, and local marketplace.

OUR HAPPY CUSTOMERS DON'T LEAVE REVIEWS

Studies show that satisfied customers are usually willing to share their positive experiences in a review. However, they won't do that unless you ask them to! The quickest and easiest way to build up positive online ratings and establish trust in your brand is to proactively ask your happy customers to write reviews about your business.

Automation platforms and professional review services are popular ways to ask for reviews. Automation helps remind clients to review your services and also solves the problems of forgetting to ask or not knowing the right time to ask. Whichever means you pursue, you will receive reviews when you ask. 

But just getting online reviews is not enough. Your primary goal should be to maintain a good rating by always providing exceptional service. You should also keep collecting reviews and responding to all feedback, whether positive or negative. We offer professional review management services to help you with these processes.

Overwhelmed? We get it.

Digital marketing is complex. Doing it successfully requires expertise. We are here to help you on your journey to revenue growth! If you have questions, we have answers.