Health and wellness services are something everyone seeks out at some time or another. People also don’t trust their personal care to just anybody! If they don’t have personal recommendation, they will turn to the internet at large for a referral. Health and wellness service providers looking to grow their clientele and gain new patients need to be easily found online and stand out from their many competitors.
This includes health & wellness business such as:
Having successfully marketed businesses in the health & wellness services for several years, we have solid understanding of some marketing challenges that you face, including:
It’s common knowledge that a website is necessary to expand your business these days. However, just a website on its own isn’t enough to make you stand out from your competition and get noticed. Your website should be the core for all of your marketing activities to drive business growth.
From our many years of experience in marketing for health and wellness service providers, we have seen that people are usually searching for your services on fairly short notice. Most people aren’t planning for months in advance for a chiropractic adjustment, a root canal, or a haircut.
It’s crucial to have a presence when and where your prospects are searching. Effective digital marketing strategies for health and wellness services focus on:
We will work with you to build a custom online marketing strategy that will bring the most value to your individual business model in your profession.
In our many years of successfully marketing for dentists, estheticians, healthcare professionals, and other health and wellness professionals, we have heard every issue that businesses like yours may come across with marketing. Some of the most common are:
If your website is more than three years old, is riddled with technical errors, or doesn’t accurately represent your services offerings anymore, it’s for a new website. In today's digitally connected and fast-paced world, many consumers searching for health and wellness services prefer to fulfill their needs searching online for a new provider, booking appointments online, and filling in forms online.
This means your website is EVERYTHING! It’s how prospective customers can find out that you exist and learn more about the services you provide and whether or not you will meet their needs. Your website content needs to reflect your expertise, branding, and professional status. This also means that expert website design is an integral investment for your business!
If your website isn’t working for you, we will gladly take a look at your existing site. We can identify fundamental issues regarding structure, organization of information, and technology. From there, we can offer suggestions on opportunities to improve performance.
It may be determined that your website itself is not actually the problem! Your website could be perfect, but if potential patients or clients can’t find it, it doesn’t really matter how great your website actually is. It needs to be supported by a network of marketing strategies. At a minimum, ongoing SEO efforts are required to improve your organic online presence, as well as pay-per-click ads to drive intentional visitors looking for your services to your website.
Regrettably, the big “secret” to getting ranked on the first page is that there is no secret. No matter what you may have heard, no one can guarantee first page rankings for your website. Google’s algorithms are updated so frequently (on the daily!) that it is impossible to keep up with them. That being said, there are a few strategies that do take some work to help you move up in the rankings. We take a fine-toothed comb and look for:
In our extensive experience, implementing a content marketing plan is the best plan of attack. Having your own branded, keyword rich content is the most effective strategy for increasing your keyword ranking in the search engines. Posting keyword rich content on your website, social media, and reviews pages makes an enormous difference your online presence.
We get it. Health and wellness service providers cannot flourish on repeat business alone. New leads are crucial to gain new clients and patients and grow your practice! Successful digital marketing generates leads who want your services.
The number one way to get qualified leads is through paid search ads. Paid search or pay-per-click (PPC) ads target consumers in your local area who are typing keywords related to your services into the search engines. When searchers find your ad and click on it, they can call you or fill out a form requesting an appointment or a quote for your services. These are qualified leads who are looking to make an appoint for your services right away.
Other compelling lead generation activities include ongoing SEO efforts and social media strategies. These processes increase your brand visibility, brand engagement, and website traffic. Over time, these activities will generate qualified leads.
That being said, you can drive all kinds of traffic to your website with a great marketing ecosystem made up of all of these strategies, and if your website isn’t up to snuff, you still will not generate leads. So first and foremost, make sure your website is healthy and strong! It should be built with foundational SEO best practices in mind and conversion architecture to optimize your return on marketing investment (ROI).
All marketing is after all related to brand awareness. Every time someone ends up on your website or social properties, sees your logo, or hears your brand name or company slogan, they are exposed to your brand. If your aim is to build local brand awareness, there are several advertising tactics available to help potential clients and patients find you:
The best brand awareness advertising solution for you will depend on your business goals, industry, and local marketplace.
A plethora of studies have found that satisfied clients and patients are usually quite open to sharing their positive experiences in a review. The key is that they often need a little reminder to do so. The best way to build up positive ratings and trust in your brand is to proactively ask for reviews as part of your business process.
There are tools available to make asking for reviews a little easier, though, such as automation platforms and review services. Automations make clients aware that it is possible to review you. They also solve the problems of you forgetting to ask or not knowing when to ask. Nonetheless, you will receive reviews if you ask. For some health and wellness services, there will be some clients or patients who will not review you. For instance, depending on your services provided, some clients or patients may not want others to know that they needed these services.
That being said, just getting reviews is not enough. Your goals are to maintain a high rating, get reviews often, and respond to all reviews whether positive or negative. We offer review management services you can use to help you with these processes.
Digital marketing is complex. Doing it successfully requires expertise. We are here to help you on your journey to revenue growth! If you have questions, we have answers.
