Digital Marketing Agency Blog
Learn more about web design, eCommerce, SEO, and more
Learn more about web design, eCommerce, SEO, and more
We knew an SEO campaign could turn things around. By focusing on keywords that aligned with the store’s products and services, we aimed to boost their visibility and bring in more traffic from organic search.
Still sweating it over links? It’s true, our industry and what’s hot can change in the blink of an eye, especially when it comes to SEO and what Google is measuring changing rapidly.
It shouldn’t be a secret that having well-defined marketing goals is essential for business growth, but many business owners are still in the dark on this subject. Many companies start with ambitious ideas but quickly find that their goals aren’t as clear or actionable as they thought.
Our luxury home appliance client felt that they were not reaching enough of their potential audience. They had a pay-per-click campaign in place, and while it was bringing them leads, they felt like their digital marketing strategy could use a boost to increase their website traffic and leads.
Keeping up with online marketing trends is crucial for businesses looking to enhance their online presence. One of the latest innovations that has caught the attention of marketers and advertisers alike is Performance Max, or PMAX, ads by Google.
Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they enjoy every moment and want to come back for more.
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms.
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs).
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers.
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations.
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews.
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets.
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places).
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO).
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy.
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales.
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts.
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management.
The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications.
It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can actually do and how we can leverage it.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to build brand awareness and boost click-through rates and conversions.
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is how well they can work together.
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a vital role in raising your brand’s awareness.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business.
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings?
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive new visitors to your site, and boost sales.
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in 97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency twice!
Read on to learn everything you need to know about geofencing and how a small business digital marketing service can use it to significantly improve your customer experience and bottom line.
Let’s look at several of the most common ways we see pay-per-click advertising services fail and how you can avoid a similar fate.
Some of the biggest questions small to medium business owners have when it comes to digital marketing is whether or not to take the DIY route or hire an internet marketing company, and how much of their budget should go to marketing.
As a business owner, it’s essential to know who your competitors are. Because every brand, no matter how niche, competes within its market. So it pays to know who you’re up against.
Advertising on social media is a hyper-direct way to reach the audience you want. It’s a terrific online marketing strategy that helps businesses build brand awareness quickly in ways other internet marketing techniques do not.
If you are not using content marketing as part of your search engine optimization strategy and advertising efforts for your Edmonton business, you will be left behind your competition.
Talk to any internet marketing agency and they’ll tell you that, over the past decade, social media’s role in digital marketing has grown by leaps and bounds. Here are 15 social media myths that, if believed, could hamper your internet marketing strategy.
We hate to break it to you, but just having a mobile “friendly” website really isn’t good enough. Really, who wants to be “good enough?” You don’t beat your competitors by being “good enough!”
Read on to learn some changes that you can make to your website to lower your bounce rate and increase your traffic (and in turn, leads and ultimately conversions!)
Building a website that incorporates SEO elements is a fantastic way to attract more customers and get the best return on your website investment.
As an experienced digital marketing agency, we get a lot of questions from clients about why one or more of their internet marketing strategies aren’t working as well as they hoped.
For a website to be successful, dozens of components work in synergy to create a site that is appealing, interactive and searchable.
There are a lot of changes taking place in today’s PPC landscape, but the ads are still one of the best internet marketing investments you can make to promote your products and services and gain new customers.
To make it easier for you to see why email marketing is still an extremely effective marketing strategy, we’re sharing some of the top FAQs we get.
Product and service descriptions are an integral part of your website content and your SEO
strategy so
they have to be written with care. Since these descriptions are how you will attract potential consumers, they also have to be engaging. The
following will help you write killer content designed to attract your target market and generate sales.
The term “content marketing” covers a lot of ground. As part of an overall internet marketing strategy, it spans many channels and formats, with more being invented every day.
A well-designed eCommerce website is one of your business’s most valuable online marketing tools. By providing users with exceptional online shopping experiences, you position your brand ahead of the competition and increase revenue.
If it wants to grow, every business needs marketing. Whether you provide a product or service, the bottom line is to make money by giving customers what they want and need. Digital marketing is an important channel to reach that goal.
Have you thought about how you can increase the number of positive online reviews your business gets? If it’s not something you’ve given much thought to, it’s time to think about how you can multiple your positive online reviews.
With new businesses popping up every day, your business cannot afford bad habits. Without a competitive edge in your digital marketing
strategy, your company may lose customers. Read on if you want to avoid kissing your competitive edge goodbye.
By meeting your audience on their terms and providing exactly what they’re looking for, you’ll earn trust, encourage loyalty, and become a credible brand.
Online marketing can be a difficult thing to get right. A simple mistake or too much of one type of marketing and not enough of another can hinder your entire marketing plan. However, if you plan your strategy well, online marketing can work wonders for your business.
Most growth-focused small to medium businesses (or SMBs) reach a place where they realize they need to invest more in marketing. At that point, the question usually becomes, do they hire in-house marketers or work with a digital marketing agency?
Many of the marketing changes brands made during the height of the pandemic will continue to influence the way they use online marketing. As we look ahead, the trends now appearing promise to help you remain relevant and grow your business.
Not only can PPC (Pay-Per-Click) campaigns bring immediate traffic to your website, but when PPC ads are coupled with high-quality, conversion-focused landing pages, you’ll see more qualified leads, generating higher revenues.
With over 70% of retailers saying they plan to ramp up their holiday marketing plans, you, too, should be looking for ways to increase traffic to your site during this profitable time.
A truth of running a business is that your competitors are always trying to steal your customers. As entrepreneurs, it’s vital to your business to maintain a competitive edge by taking advantage of technology and making your business stand out.
Why should I pay a web developer to build a custom website for me when I can buy a website template? Good question! The answer is it has a lot to do with your website design vision and budget.
In today's world, social media has given consumers an easy way to share their opinions of businesses and products through online reviews on websites like Google, Facebook, Twitter, and more.
Setbacks are commonplace in the business world. It's normal to expect your market share to fluctuate over time. Yet, it's unacceptable to watch your business fall down in the search engine rankings. Bolster your business back into the lead with these three techniques!
From creating brand awareness to driving new sales, these tools can help you meet your marketing goals and give you that all-important edge over your competitors. If you sell products online, you need a website design that works seamlessly with your marketing efforts.
Here Potential consumers need a certain level of trust in your company and product before they will consider committing to it – so if you want to sell your products and services on the Internet, you need to actively gain the trust of the online community.
Like many other elements of your digital marketing strategy, from time to time, your web design is going to need a refresh to keep your business relevant and to stand out in the cluttered online marketplace.
While a great desktop website is still paramount to the online success of your business, how your website design performs on other devices such as smart phones and tablets is not far behind.
Do you know where your company’s website ranks? And do you know how and why it ranks as it does? Optimizing your website to boost its rankings is crucial to both your site’s success and improving your bottom line.
Standing out and maintaining your HVAC business’ competitive edge is incredibly important. Fortunately, there are a number of strategies that an internet marketing company uses to help you do just that.
Investing in a new web design can seem like a waste of time, especially if you have the mindset of “if it isn’t broken, don’t fix it” but it may be more broken than you think.
Deciding on an Edmonton web design company to craft your business's website is very important. It is about striking a balance between finding a web design and development company that is going to work within your parameters, but also push the envelope of creativity a bit to allow your company to stand out amongst the rest in the crowded web space.
We often talk about how blogging can increase your website’s authority. But what exactly does that mean, and is it really that crucial to improving local SEO? We’ll talk about what it means below but maximizing your local SEO efforts is a whole lot more than peppering your site with the right keywords.
How can Pinterest help your SEO and grow your online presence? Here are 8 ways, according to your Edmonton SEO company.
Still one of the most effective and cost-efficient methods for promoting your goods and services online, social media marketing helps you reach prospects and customers in a highly personalized way. Using social media as part of your overall internet marketing strategy can bring substantial success to your business, creating loyal fans and driving leads and sales.
Social media campaigns, building brand awareness, and providing exceptional customer service are all great techniques for improving sales on your eCommerce website. If you sell products online, a great eCommerce website design contributes to your sales success by boosting conversions.
Some experiment for months before they realize that SEO is not bringing the results they desire. Quite often, the reason is a deviation from basic SEO truths. Everything starts with learning, so let’s cover the most common optimization mistakes.
To play the local SEO game effectively requires finding new ways and employing proven methods to ensure your business remains highly visible to local customers. A skilled SEO agency continuously adapts to changing SEO strategies to maintain and improve traffic on your website.
When you invest in website design, it’s with the expectation of reaching a wider audience and increasing sales. But what if your web design investment isn’t paying off the way you hoped? If your website has low traffic, high bounce rates, and poor average visit times, it’s time to consider people just don’t like it very much.
There are a lot of benefits to tying social media and local SEO together. It helps build better customer relationships and improve customer loyalty while letting you target ads at the people who are most likely to do business with you.
Publishing relevant, useful content for your readers is essential to improving your website’s local SEO results. Content like FAQs, manuals, blog posts, and articles all work together to increase rankings, traffic, and leads.
When customers visit your business website, they want to know they’re going to have an enjoyable experience that lingers long after they’ve visited. You want to make sure, then, that your website is a joy for both first-time visitors and long-time customers.
Many businesses are seasonal. If you operate a business that doesn’t typically have a steady year-round revenue stream, the off-season can seem like a great time to cut back on your internet marketing efforts and save a few dollars in the process.
Website design can be an exciting and fun endeavor. But it’s also a serious undertaking that can literally make or break your business. We know that hiring a professional website design agency is an investment, but it can also be one of the best investments you make.
Consumers now demand 24/7 service for assistance in everything from banking to health and online retail. As a result, businesses are looking to develop better ways to give them the support they need when they need it.
If your business has multiple locations you can still use local search engine optimization (SEO) techniques to improve your website’s ranking on search engine results pages (SERPs).
Some website design mistakes like difficult navigation keep your site from delivering the seamless experience customers prefer. Other mistakes can actually drive customers away, often for good, as they seek out a competitor’s site that offers them the easy navigation and personalized experience they’re looking for.
Is your local search engine optimization (SEO) strategy working the way it should? Do you even have a local SEO strategy? An SEO strategy is simply the process of planning, outlining, and implementing steps designed to improve your brand’s or business’ ranking on search engine results pages (SERPs
Successful digital marketing relies on multiple tools: user friendly website design, on page SEO, eCommerce platforms, social media strategies, and more. For businesses that sell products online, mastering the world of eCommerce takes time and effort.
Conventional wisdom says a website should be redesigned at least every three years. But like all things related to digital marketing, that figure changes according to your specific circumstances.
The world of website design is an exciting one. You not only get to create a beautiful representation of your business you also help people find solutions to their problems and position yourself as a leader in your industry.
It’s cost effective, measurable, and allows you to target ideal customers. What’s not to love about internet marketing?
The right keywords increase your local search rankings and make it easier for nearby consumers to find your business online. Local search engine optimization (SEO) is a branch of SEO that focuses solely on optimizing your website to be found by people in your geographic area.
We talked about how important it is to avoid common website design mistakes. But what if you already have a website? Does web design only apply to new sites? While an unattractive website design obviously needs an overhaul, there are other reasons your existing site could be hurting conversions and sales.
Optimizing your website for local search connects highly-motivated customers who right now are looking for the products or services you offer. One of the best ways to get your site to rank higher is through SEO-driven blogging.
When looking to make a purchase, consumers have a wealth of options to choose from, with eCommerce becoming increasingly more popular. For businesses that sell products online, social media can be a valuable part of an overall online marketing strategy.
Many businesses are unaware that a company blog can play a significant role to achieve growth and revenue goals. Whether your company is B2B or B2C, an effective blog is a considerable time and resource investment. You may be wondering if the time is right to make the commitment. Here are five key aspects for you to consider.
Home improvement is a highly competitive industry that requires an innovative marketing strategy to get your business seen by the right people who need your services.
In the booming world of local SEO, your brand’s success depends on picking the right strategies and tactics that get you noticed, build a loyal following, and improve your ROI.
Free shipping as a sales tactic has its advantages and disadvantages. Yes, it improves conversion rates, but it can also decrease your profit margins if not done right.
Today, you need a website that promotes your brand and boosts your bottom line. That means investing in web design that’s visually appealing, easy to navigate on any device, and consistently converts.
Free and easy to use, Google Business Profile is a terrific tool for managing your business’ online presence across multiple platforms, including Google Search and Google Maps.
Thanks to its sizable digital population, Canada has in recent years become an especially profitable online market. In 2018, more than eight in 10 Canadians shopped online, spending nearly $21 billion, and representing over 80% of online users buying goods or services.
Every passing year sees more Canadians choosing to do the majority of their shopping online. In 2019, retail eCommerce sales grew by nearly 8% over the previous year’s numbers.
You may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website.
When it comes to advertising, getting your message in front of the right people has always been key. Now that we live in a digital world, this has become much easier.
eCommerce, aka online shopping, has become even more widespread in recent months as consumers abiding by lockdown measures have discovered the advantages of looking online for purchasing options.
Have you ever found it so hard to navigate a website that you just decided to leave? It often happens due to poor design. Your website is the backbone of your digital marketing strategy.