Digital Marketing Agency Blog
Learn more about web design, eCommerce, SEO, and more
Learn more about web design, eCommerce, SEO, and more
We knew an SEO campaign could turn things around. By focusing on keywords that aligned with the store’s products and services, we aimed to boost their visibility and bring in more traffic from organic search.
Still sweating it over links? It’s true, our industry and what’s hot can change in the blink of an eye, especially when it comes to SEO and what Google is measuring changing rapidly.
It shouldn’t be a secret that having well-defined marketing goals is essential for business growth, but many business owners are still in the dark on this subject. Many companies start with ambitious ideas but quickly find that their goals aren’t as clear or actionable as they thought.
Our luxury home appliance client felt that they were not reaching enough of their potential audience. They had a pay-per-click campaign in place, and while it was bringing them leads, they felt like their digital marketing strategy could use a boost to increase their website traffic and leads.
Keeping up with online marketing trends is crucial for businesses looking to enhance their online presence. One of the latest innovations that has caught the attention of marketers and advertisers alike is Performance Max, or PMAX, ads by Google.
Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they enjoy every moment and want to come back for more.
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms.
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs).
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers.
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations.
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews.
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets.
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places).
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO).
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy.
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales.
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts.
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management.
The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications.
It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can actually do and how we can leverage it.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to build brand awareness and boost click-through rates and conversions.
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is how well they can work together.
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a vital role in raising your brand’s awareness.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business.
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings?
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive new visitors to your site, and boost sales.
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in 97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency twice!
Read on to learn everything you need to know about geofencing and how a small business digital marketing service can use it to significantly improve your customer experience and bottom line.
Let’s look at several of the most common ways we see pay-per-click advertising services fail and how you can avoid a similar fate.
Some of the biggest questions small to medium business owners have when it comes to digital marketing is whether or not to take the DIY route or hire an internet marketing company, and how much of their budget should go to marketing.
As a business owner, it’s essential to know who your competitors are. Because every brand, no matter how niche, competes within its market. So it pays to know who you’re up against.
Advertising on social media is a hyper-direct way to reach the audience you want. It’s a terrific online marketing strategy that helps businesses build brand awareness quickly in ways other internet marketing techniques do not.
If you are not using content marketing as part of your search engine optimization strategy and advertising efforts for your Edmonton business, you will be left behind your competition.
Talk to any internet marketing agency and they’ll tell you that, over the past decade, social media’s role in digital marketing has grown by leaps and bounds. Here are 15 social media myths that, if believed, could hamper your internet marketing strategy.
We hate to break it to you, but just having a mobile “friendly” website really isn’t good enough. Really, who wants to be “good enough?” You don’t beat your competitors by being “good enough!”
Read on to learn some changes that you can make to your website to lower your bounce rate and increase your traffic (and in turn, leads and ultimately conversions!)
Building a website that incorporates SEO elements is a fantastic way to attract more customers and get the best return on your website investment.
As an experienced digital marketing agency, we get a lot of questions from clients about why one or more of their internet marketing strategies aren’t working as well as they hoped.
For a website to be successful, dozens of components work in synergy to create a site that is appealing, interactive and searchable.
There are a lot of changes taking place in today’s PPC landscape, but the ads are still one of the best internet marketing investments you can make to promote your products and services and gain new customers.
To make it easier for you to see why email marketing is still an extremely effective marketing strategy, we’re sharing some of the top FAQs we get.
Product and service descriptions are an integral part of your website content and your SEO
strategy so
they have to be written with care. Since these descriptions are how you will attract potential consumers, they also have to be engaging. The
following will help you write killer content designed to attract your target market and generate sales.
The term “content marketing” covers a lot of ground. As part of an overall internet marketing strategy, it spans many channels and formats, with more being invented every day.
A well-designed eCommerce website is one of your business’s most valuable online marketing tools. By providing users with exceptional online shopping experiences, you position your brand ahead of the competition and increase revenue.
If it wants to grow, every business needs marketing. Whether you provide a product or service, the bottom line is to make money by giving customers what they want and need. Digital marketing is an important channel to reach that goal.
Have you thought about how you can increase the number of positive online reviews your business gets? If it’s not something you’ve given much thought to, it’s time to think about how you can multiple your positive online reviews.
With new businesses popping up every day, your business cannot afford bad habits. Without a competitive edge in your digital marketing
strategy, your company may lose customers. Read on if you want to avoid kissing your competitive edge goodbye.