Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
97% of consumers use the internet to find a business. If you want to compete, a solid online presence that makes it easy for people to find your brand is what you need. Smart WSI Marketing is an Edmonton internet marketing company that helps companies improve their brand’s online presence, so they never get lost in the crowd. Contact us today for more information.
It’s challenging to design an online marketing strategy that increases your brand’s visibility and makes your company the one people turn to when they needs solutions to their problems. Here are five great ways a digital marketing agency helps you formulate an internet marketing approach that consistently draws in new leads while building customer loyalty.
Online shopping exploded in 2020, mostly due to the pandemic. Many (if not most) people are not only working remotely, but shopping remotely as well, and doing as much as they can from the safety of their home. Your brand’s current marketing efforts must pivot to adapt to this reality and create an experience that reflects the way people shop today.
Your website’s content should be optimized for how your customers search. Now’s also a good time to manage your online listings such as your Google My Business page.
With many businesses temporarily closing down or changing to models like curbside pickup, it’s important to let customers know your brand is still there for them. The focus for now should be on sales channels that are open.
Be it in display ads or through email campaigns, people are receiving more digital ads than ever. A new technique such as direct mail marketing or starting a YouTube channel may be the strategy you need to break through the noise.
A great way to improve your internet marketing is through consistently updating your brand’s website. It should be mobile-friendly and reflect your company’s current reality. To drive more conversions and sales, create landing pages with up-to-date information that makes it easy for people to reach you.
While some traditional marketing strategies consistently pay off, new technologies can always be leveraged to enhance your brand’s online presence. An experienced digital marketing agency can show you how to use innovative marketing solutions to raise your brand’s profile and bring in more leads. WSI is an Edmonton digital marketing agency that knows internet marketing is not a one-size-fits-all endeavor. To learn more about boosting your brand’s online presence and making it easier for your customers to find you, contact us today.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…