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Posted: Mar 1

BirdEye Takes Flooring Store’s Reputation to New Heights

BirdEye Takes Flooring Store’s Reputation to New Heights

Our family-owned flooring store client in Saskatoon offers a variety of residential and commercial flooring options with the added perk of same-day pickup. However, despite investing in PPC and SEO, they faced a serious hurdle—too few Google reviews. Their primary method of asking for reviews over the phone wasn’t delivering the results they needed to build credibility or attract new customers.

That’s where Smart WSI Marketing stepped in with a solution: BirdEye, an automated review platform designed to streamline the process and help businesses build a solid online reputation.

Automating Success: How BirdEye Transformed the Review Process

With BirdEye’s easy-to-use interface, the flooring store seamlessly integrated the platform into its customer interactions. Now, every sale or service completion was followed by an automated, personalized review request. This timely approach boosted the chances of getting positive responses and quickly started making an impact:

  • Rapid Review Growth: In just four months, the store’s Google reviews jumped from 74 to 146.
  • Consistent Quality: 72 of the 91 new reviews in 12 months were driven by BirdEye, all while maintaining an impressive 4.8-star average rating.

More Than Just Numbers: Trust and Sales on the Rise

Beyond the stats, the influx of positive reviews had a ripple effect. Customers began trusting the store more, driving increased foot traffic and boosting sales. The glowing feedback also acted as powerful social proof, influencing potential buyers and giving the store a competitive edge.

Reputation Built Right: A Winning Formula for Long-Term Success

"The implementation of BirdEye has been transformative for our online reputation," says the store manager. "The rapid growth in reviews has significantly enhanced our credibility and positioned us favorably against competitors. Consistently positive feedback helps potential customers trust our brand and choose us for their flooring needs."

Building a strong online reputation doesn’t have to be a struggle. With the right tools—like BirdEye—businesses can easily manage reviews, increase customer trust, and drive more traffic and sales.


Lynne team member
Lynne Motkoski, Marketing Strategist
Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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