Boost Your Ecommerce Sales With These Marketing Strategies

Posted June 8 '20; Updated Nov 1, '24

eCommerce, aka online shopping, has become even more widespread in recent months as consumers abiding by lockdown measures have discovered the advantages of looking online for purchasing options. Our Edmonton website design company can help you sell more products and services online, boosting your bottom line. Contact us to learn more.

eCommerce Website Design 

Nearly all businesses today have websites but not all are eCommerce sites where their owners sell products online. eCommerce web design differs from other website design in one fundamental way; unlike strictly information-based websites that may display products and services, eCommerce sites are set up to facilitate transactions. Examples include retail stores, auction sites, business-to-business sites, financial management sites, and streaming entertainment sites. 

A well-constructed eCommerce web design allows your customers to buy your goods and services from practically anywhere and at any time. As online competition continues to grow, knowing how to set your website apart is essential. Working with a seasoned digital marketing agency to create and maintain your eCommerce website design ensures your site will drive revenue and give your customers a great brand experience.  

eCommerce web design trends come and go, but these essentials remain consistently true. 

Keep it simple. This is especially true now that research shows nearly 40% of Canadians prefer mobile tech while shopping. Try to avoid complicated animations, lengthy descriptions, and stock images.  

Be transparent. If you shop online yourself, you’ve probably experienced the frustration of getting to the checkout process and seeing added on fees like delivery and/or handling costs. Hidden costs are the primary reason visitors abandon their cart—and your website—without making a purchase. Unfortunately, not only do you lose the sale, you likely lose the buyer’s trust and the customer themselves. Make sure your customer knows about any and all fees you may need to charge before they get to your check out. 

Offer Extensive Filters. A great customer experience is the ultimate goal of an eCommerce website design. The faster a customer can find the specific product or service they’re looking for, the more likely they’ll buy from you. 

Finally, high-quality images and videos go a long way in making up for the customer’s inability to touch a product or have a face-to-face consultation. Products and services alike should be presented in a way that has the most positive impact on the customer’s buying decision. 

eCommerce is Here to Stay 

As of 2024, Canada's e-commerce market continues to expand significantly. In 2023, online retail sales in Canada reached nearly 110 billion Canadian dollars, with projections indicating continued growth in the coming years. Mobile eCommerce is a substantial component of this growth. In 2022, approximately 37% of retail e-commerce transactions in Canada were conducted via mobile devices, and this share is expected to rise to 42% by 2026.

Globally, retail eCommerce sales have also seen remarkable growth. In 2022, worldwide eCommerce sales amounted to $5.13 trillion USD, with forecasts predicting an increase to $6.09 trillion USD in 2024.

These figures highlight the accelerating adoption of mobile technology in shopping behaviors and the overall expansion of the eCommerce sector both in Canada and globally.

Boost Sales with Exceptional eCommerce Web Design 

Ready to build an eCommerce website that appeals to customers and helps you increase sales? Smart WSI Marketing is an Edmonton based website design company offering a full range of digital marketing strategies including all types of website design. Contact us today to learn more about how we can tailor a solution that helps your business succeed online.

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

---

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

SCHEDULE A CONSULTATION SCHEDULE A CONSULTATION