Flooring Store Client Rebuilds Online Visibility with SEO Campaign

Our family-owned flooring store client in Grande Prairie noticed a troubling trend—they had rebranded their website in 2018, but instead of thriving, they saw their online traffic take a hit. They struggled to rank for relevant keywords, missing out on customers searching for flooring solutions.

We knew an SEO campaign could turn things around. By focusing on keywords that aligned with the store’s products and services, we aimed to boost their visibility and bring in more traffic from organic search.

SEO Campaign: Building a Foundation for Online Success!

We kicked off the campaign with thorough keyword research, identifying high-volume terms and strategically valuable keywords. From there, we seamlessly integrated these keywords into the store’s website content, optimizing it to shine in search engine results.

The results spoke for themselves.

• After one month: 5 of the 17 targeted keywords ranked in 1st place, with 7 on the 1st page. Website sessions jumped by 40 users.
• After the last month: Organic traffic surged, making up 47.2% of total website traffic, with 9 of 14 keywords ranking on the 1st page and 110 organic keywords ranking overall.
• Currently: The store now enjoys 2 keywords in 1st place, 31 on the 1st page, and a total of 256 organic keywords driving traffic. Organic traffic now constitutes 54.8% of their total web visitors.

A Long-Term Investment That Keeps Paying Off

The store owner couldn’t be happier: “This SEO campaign has had a lasting impact on our online visibility and business growth. Even after we paused SEO activities, we continued to see improvements in traffic and rankings.”

This success demonstrates that SEO isn’t just a quick fix—it’s a sustainable strategy. Continuous optimization keeps businesses in front of the right audience, building momentum that drives long-term online growth.