STRATEGY CALL
Our business broker client came to us with a challenge—a subpar website that wasn’t delivering any leads. They had no real brand awareness, and despite their hopes, launching a PPC campaign alone wasn’t enough to turn things around.
Recognizing that their website was holding them back, we kicked off a website redesign while the PPC campaign continued to run in the background. The goal was simple: build a site that could support both effective lead generation and brand growth.
The Turning Point: A New Website, A New Beginning
The new website went live in September, and the difference was
night and day. Backed by an improved design and optimized for user experience, the same PPC campaign that had struggled before was now
driving meaningful traffic and intentional visitors. In just three months:
Scaling Back to Plan Ahead
With their sales pipeline suddenly overflowing, the client made the bold decision to pause their PPC campaign to catch up on the influx of
leads. They plan to relaunch the campaign as soon as their sales operations stabilize, using this pause to prepare for even more growth.
This goes to show that a PPC campaign alone isn’t enough without the right digital foundation. When paired with a well-designed website, PPC can unlock both lead generation and brand awareness, helping businesses grow faster than they ever imagined.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
