Home Improvement Client Revamps Website and Builds a Stronger Online Presence

Our home improvement client was stuck with an outdated website that just wasn’t cutting it. They knew they needed a change to attract more customers and improve their digital footprint.

Smart WSI Marketing came in with a plan—redesign the website and layer in comprehensive SEO services to boost visibility and organic traffic. The goal? To create a modern, user-friendly site that would establish a stronger online presence and draw in more customers.

A Website Makeover: A Blueprint for Growth!

We launched the new website in June 2021 with optimized content and a sleek user experience. Leveraging the latest SEO strategies, we ensured that the website was primed to rank prominently in search results.

The results? A complete transformation:

• Keyword Success: The company initially ranked for 36 keywords, but none were on the first page or in the top spot. With the new site, keyword rankings soared to 139, with 14 on the 1st page and 3 holding the coveted 1st position.
• Organic Traffic Boost: Monthly website visits jumped from 261 to 379, showing a clear increase in visibility and engagement with potential customers.

Continuous Optimization: A Strategy That Keeps on Delivering

To keep the momentum going, the company continues to monitor and optimize its website. Regular updates to content and SEO practices ensure they stay relevant in search rankings. They also supplement organic traffic with a targeted PPC campaign, amplifying their online reach.

This success story shows that an updated website isn’t just cosmetic—it’s a strategic move that delivers real results. Staying current with modern design and SEO practices is essential for standing out in today’s competitive digital world.