Why Your Business Needs a Digital Home: The Power of an Effective Website
A website serves as your business' digital home, the central hub where your brand's identity, communication, and marketing efforts converge. Read More…
Our home improvement client was stuck with an outdated website that just wasn’t cutting it. They knew they needed a change to attract more customers and improve their digital footprint.
Smart WSI Marketing came in with a plan—redesign the website and layer in comprehensive SEO services to boost visibility and organic traffic. The goal? To create a modern, user-friendly site that would establish a stronger online presence and draw in more customers.
We launched the new website in June 2021 with optimized content and a sleek user experience. Leveraging the latest SEO strategies, we ensured that the website was primed to rank prominently in search results.
The results? A complete transformation:
To keep the momentum going, the company continues to monitor and optimize its website. Regular updates to content and SEO practices ensure they stay relevant in search rankings. They also supplement organic traffic with a targeted PPC campaign, amplifying their online reach.
This success story shows that an updated website isn’t just cosmetic—it’s a strategic move that delivers real results. Staying current with modern design and SEO practices is essential for standing out in today’s competitive digital world.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Why Your Business Needs a Digital Home: The Power of an Effective Website
A website serves as your business' digital home, the central hub where your brand's identity, communication, and marketing efforts converge. Read More…
Flooring Store Client Rebuilds Online Visibility with SEO Campaign
We knew an SEO campaign could turn things around. By focusing on keywords that aligned with the store’s products and services, we aimed to boost their visibility and bring in more traffic from organic search. Read More…
Google Experts Say Links are Not a Top Ranking Factor Anymore
Still sweating it over links? It’s true, our industry and what’s hot can change in the blink of an eye, especially when it comes to SEO and what Google is measuring changing rapidly. Read More…
Setting Marketing Goals That Lead to Long-Term Success: A Guide for Strategic Growth
It shouldn’t be a secret that having well-defined marketing goals is essential for business growth, but many business owners are still in the dark on this subject. Many companies start with ambitious ideas but quickly find that their goals aren’t as clear or actionable as they thought. Read More…
Luxury Appliance Client Increases Relevant Traffic with Geofencing Campaign
Our luxury home appliance client felt that they were not reaching enough of their potential audience. They had a pay-per-click campaign in place, and while it was bringing them leads, they felt like their digital marketing strategy could use a boost to increase their website traffic and leads. Read More…
Mastering PMAX Ads for Digital Marketing Success
Keeping up with online marketing trends is crucial for businesses looking to enhance their online presence. One of the latest innovations that has caught the attention of marketers and advertisers alike is Performance Max, or PMAX, ads by Google. Read More…
UX and SEO: Online Marketing’s Dynamic Duo
Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they enjoy every moment and want to come back for more. Read More…
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…