How a Full-Service Digital Marketing Agency Leverages Web Design to Increase Your Marketing Returns

It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services.

Smart WSI Marketing is a full-service digital marketing agency specializing in designing websites that build brand awareness and support your growth goals. Most SMBs we talk to don’t fully understand the potential of their websites. Many say they struggle to justify the expense without realizing how remarkable the return on investment can be. But a growth-driven approach to website design can minimize costs while considerably boosting your bottom line. Contact us today to learn how we can help your business do this too!

The ROI of Growth-Based Web Design

Any business that invests in digital marketing must constantly strive to increase its website’s ROI. While it would be nice if increasing website traffic were a matter of good looks and good luck, the reality is that it’s getting more challenging every day to stand out amongst the competition.

A well-designed website is your most valuable marketing channel for expanding your customer base. Thus, it must be:

• Strategically planned.
• Answer prospect and customer questions.
• Quickly and clearly convey what you do and how you can help.
• Offer an informative and enjoyable experience.
• Include SEO (search engine optimization) best practices.

When you work with a full-service digital marketing agency, you increase your odds of driving more and better leads to your new or updated website, which leads to more sales and steady growth.

How Good Website Design Leads to Higher ROI

Now let’s look at some of the ways a full-service digital marketing agency leverages your business’s web design to increase your returns.

Increases Traffic

Consider:

1. Getting website traffic is the number one challenge SMBs say they face.
2. SEO is the most effective sales channel, eclipsing all other social media platforms.

It stands to reason, then, that SEO can help your brand increase site traffic from organic sources. A well-crafted SEO-driven website leverages this sales channel to boost income streams and provide a solid ROI.

Qualifies Leads Better

A major component of revenue-based marketing is aligning marketing and sales strategies so you can better understand your customers and qualify leads more effectively. That’s why pursuing a high volume of website visitors is not enough. Instead, you want relevant traffic that leads to higher conversion rates.

Good website design helps qualify leads by funneling them through specified behaviors. For instance, you might want to create landing pages that serve as lead magnets for new customers and clients. Whichever approaches you use, the aim is to prioritize “low-hanging fruit” and segment your audience for future marketing.

Improves Conversion Rates

Optimizing conversions is one of the most compelling reasons to have a full-service digital marketing agency redesign your business’s website, as a site designed with them in mind can seriously push your conversion rates to new heights. Whether it’s improving search functionality or the layout and other design elements, a reimagined website ensures you get the most bang for your buck.

Creates an Omnichannel Brand Experience

Four out of six consumers say that most brands don’t meet their expectations when browsing or shopping online. Most big brands invest in an omnichannel, and your business should as well. Because without it, customers and prospects are much more likely to switch to a competitor who does.

For a positive customer experience, you want a full-service digital marketing agency to design a website with multiple individual customer touchpoints over a variety of channels that seamlessly connect.

Attract & Retain Mobile Customers

About half of all website traffic comes from mobile devices, and nearly three in four visitors leave sites that aren’t responsive. To avoid missing out on this valuable revenue stream, your website must be designed and built to net more mobile traffic and keep those customers from going somewhere else.

Provides Useful Customer Data

Smart web design enables your business to learn a significant amount about its customers. Tracking analytics helps you identify customer behavior patterns and preferences which, in turn, informs future marketing campaigns and enables you to create better products and services.

Web design and analytics go hand-in-hand. A data-driven website can increase (the right) traffic to your website, keep people there, and encourage them to convert.

Reduces Customer Churn

Consumers want the best from your products and services. Losing customers is a real headache for many brands, as it shows how good or bad they are at keeping them on board. Website design can play a significant role in improving the customer experience and reducing churn.

By building customer service features like chatbots and help centers into your website, your full-service digital marketing agency can stem the flow of customer churn by improving customer service.

Profit From the Full Strength of Website Design

Is your current website working as well as it should? Are you seeing the return on investment you expected or hoped for? Whether you’re designing a new site from scratch or want to revamp the website you already have, Smart WSI Marketing can help. We’re a full-service digital marketing agency whose creative, SEO-driven websites help businesses achieve their full growth potential while delivering optimum ROI. To learn more, contact us today.

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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