Consumers now demand 24/7 service for assistance in everything from banking to health and online retail. As a result, businesses are looking to develop better ways to give them the support they need when they need it. Live and automated chat are two options companies use to build stronger relationships. Working with an experienced internet marketing company like Smart WSI Marketing can help you decide which approach is best for you. Contact us to learn more.
As businesses look to innovate how they interact with customers, they’re increasingly turning to live and AI-assisted chat to improve customer service. Both have distinct pros and cons, and while chatbots are making a huge impact in the customer service space, live chat is for the foreseeable future here to stay.
Live chat lets customers connect with sales and support agents to get real-time support. It’s the method most consumers prefer and has the highest consumer satisfaction rate at over 90%. It handles complex conversations better than automated solutions and customers like simultaneously solving their problem while speaking to an agent.
Chatbot benefits include 24-hour service, getting quick answers to simple questions, and getting an instant response. They’re also easily scalable so your business is always prepared for a sudden increase in call volume.
As part of a digital marketing strategy, the faster response time of live chat helps your website generate more leads. It supports your online marketing efforts by helping agents overcome customer objections immediately. And it’s a highly personalized approach where agents can employ targeted messages based on a user’s search and previous buying behaviors. Chatbots, on the other hand, offer the benefit of high conversion rates via faster service.
So, how do you choose which solution is right for your digital marketing strategy? Consider:
A combination of live chat and chatbots is often the best solution. Many businesses use chatbots to handle repetitive or simple questions and then route more complex queries to live agents.
No matter what the industry, customers still like to talk to real humans. They also like to get answers quickly. The best chat solution for you is the one that marries the expediency, efficiency, and affordability of real humans and chatbots. A skilled internet marketing agency can help you choose the right solution. Live or bot, Smart WSI Marketing is an Edmonton digital marketing agency that helps you deliver the best of both worlds. Contact us today to learn more.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Home Improvement Client Revamps Website and Builds a Stronger Online Presence
Our home improvement client was stuck with an outdated website that just wasn’t cutting it. They knew they needed a change to attract more customers and improve their digital footprint. Read More…
Why Your Business Needs a Digital Home: The Power of an Effective Website
A website serves as your business' digital home, the central hub where your brand's identity, communication, and marketing efforts converge. Read More…
Flooring Store Client Rebuilds Online Visibility with SEO Campaign
We knew an SEO campaign could turn things around. By focusing on keywords that aligned with the store’s products and services, we aimed to boost their visibility and bring in more traffic from organic search. Read More…
Google Experts Say Links are Not a Top Ranking Factor Anymore
Still sweating it over links? It’s true, our industry and what’s hot can change in the blink of an eye, especially when it comes to SEO and what Google is measuring changing rapidly. Read More…
Setting Marketing Goals That Lead to Long-Term Success: A Guide for Strategic Growth
It shouldn’t be a secret that having well-defined marketing goals is essential for business growth, but many business owners are still in the dark on this subject. Many companies start with ambitious ideas but quickly find that their goals aren’t as clear or actionable as they thought. Read More…
Luxury Appliance Client Increases Relevant Traffic with Geofencing Campaign
Our luxury home appliance client felt that they were not reaching enough of their potential audience. They had a pay-per-click campaign in place, and while it was bringing them leads, they felt like their digital marketing strategy could use a boost to increase their website traffic and leads. Read More…
Mastering PMAX Ads for Digital Marketing Success
Keeping up with online marketing trends is crucial for businesses looking to enhance their online presence. One of the latest innovations that has caught the attention of marketers and advertisers alike is Performance Max, or PMAX, ads by Google. Read More…
UX and SEO: Online Marketing’s Dynamic Duo
Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they enjoy every moment and want to come back for more. Read More…
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
