Our luxury home appliance client felt that they were not reaching enough of their potential audience. They had a pay-per-click campaign in place, and while it was bringing them leads, they felt like their digital marketing strategy could use a boost to increase their website traffic and leads.
We suggested that they resume a geofencing campaign. The goal of the geofencing campaign was to drive more traffic to their website and generate more leads. We targeted 39 competitors, set a very modest budget of $500, with custom curated Google display ads.
This narrowed their target audience, resulting in more relevant and intentional traffic to their website. In turn, this increased the number of visits to their store, and more sales over the year. Our client was so pleased with these results that they haven’t looked back. They have since increased their investment in geofencing to further increase traffic to their store and generate even more leads!
Behind every successful campaign is a bit of teamwork and the willingness to adapt as needed. Regular check-ins and data reviews kept our finger on the pulse, allowing us to spot opportunities before they passed us by. Our client’s input helped us stay sharp and on brand. But the real magic happened when they embraced flexibility, shifting advertising tactics, and bumping the budget after the first signs of success. This open approach kept the campaign agile, ensuring it stayed relevant and effective while driving bigger results with every turn
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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