Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
In an increasingly digital world, even the smallest businesses can benefit greatly from strategic social media marketing campaigns. Understanding how to best engage with users across various social platforms can have a massive impact on the success of your business. Here are some of the top social media trends for your small business to follow this year. Contact us today.
It may be tempting to create a page on every platform, thinking that you are going to saturate social media and be seen everywhere, but it is a better plan to stick to the ones that get the best results for your business, and do them well. Sticking to a well managed Facebook campaign (if applicable) can yield much better results than stretching yourself over many platforms that just aren’t worth it to your business. You want to be where your customers are.
Social media posts are expected to include visuals these days. If your post doesn’t include an eye-catching video or image, chances are that users are not going to stop scrolling to read what your post says. Even if you have wonderfully written content, it is not going to get the attention it deserves without a graphic. Use images or videos that are relevant to your content. If you are finding it hard to get your message across with stock images, try using a photo or video of one of your staff, or a happy customer with your product, or receiving your services (with their permission, of course!)
One of the advantages smaller businesses have over big box is a personal touch. Create content with a friendly, conversational tone, rather than being too formal or commercial. Share personal stories on your page to keep yourself relatable as a business owner. Engage with your customers and take the time to respond to comments, questions, and reviews on your posts. You want to nurture your relationships with your customers and gain their loyalty and trust in your business.
Make sure to actually update your social media pages. Keep your followers informed of any changes to your hours, policies, or products. If a best-selling product goes out of stock, let your customers know that it is temporarily unavailable, and when it will be back. If you have to cut back your hours (due to a global pandemic, for example) update your social media to reflect that.
No matter what platform (or platforms) you choose, be consistent. Put the time and effort into your social media campaigns that they need to be effective for you. Post regularly, communicate with your customers, and be present. If you don’t have the time to manage 3 well managed campaigns across 3 different platforms, don’t. Stick to the one that yields the best results and give it your full attention.
According to Online Business Canada, 86% of Canadians interact with businesses on social media! Based on this staggering statistic, it would be foolish not to use social media marketing to your advantage. Smart WSI Marketing offers a full suite of digital marketing strategies, including targeted Facebook and Instagram advertising. Contact us today to see how we can help you optimize your digital marketing efforts.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…