GET STARTED Posted April 15 '20; Updated Nov 1, '24
In an increasingly digital world, even the smallest businesses can benefit greatly from strategic social media marketing campaigns. Understanding how to best engage with users across various social platforms can have a massive impact on the success of your business. Here are some of the top social media trends for your small business to follow this year. Contact us today.
It may be tempting to create a page on every platform, thinking that you are going to saturate social media and be seen everywhere, but it is a better plan to stick to the ones that get the best results for your business, and do them well. Sticking to a well managed Facebook campaign (if applicable) can yield much better results than stretching yourself over many platforms that just aren’t worth it to your business. You want to be where your customers are.
Social media posts are expected to include visuals these days. If your post doesn’t include an eye-catching video or image, chances are that users are not going to stop scrolling to read what your post says. Even if you have wonderfully written content, it is not going to get the attention it deserves without a graphic. Use images or videos that are relevant to your content. If you are finding it hard to get your message across with stock images, try using a photo or video of one of your staff, or a happy customer with your product, or receiving your services (with their permission, of course!)
One of the advantages smaller businesses have over big box is a personal touch. Create content with a friendly, conversational tone, rather than being too formal or commercial. Share personal stories on your page to keep yourself relatable as a business owner. Engage with your customers and take the time to respond to comments, questions, and reviews on your posts. You want to nurture your relationships with your customers and gain their loyalty and trust in your business.
Make sure to actually update your social media pages. Keep your followers informed of any changes to your hours, policies, or products. If a best-selling product goes out of stock, let your customers know that it is temporarily unavailable, and when it will be back. If you have to cut back your hours (due to a global pandemic, for example) update your social media to reflect that.
No matter what platform (or platforms) you choose, be consistent. Put the time and effort into your social media campaigns that they need to be effective for you. Post regularly, communicate with your customers, and be present. If you don’t have the time to manage 3 well managed campaigns across 3 different platforms, don’t. Stick to the one that yields the best results and give it your full attention.
According to HP, 86% of Canadians interact with businesses on social media! Based on this staggering statistic, it would be foolish not to use social media marketing to your advantage. Smart WSI Marketing offers a full suite of digital marketing strategies, including targeted Facebook and Instagram advertising. Contact us today to see how we can help you optimize your digital marketing efforts.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
