What To Expect From Internet Marketing On Social Media

Posted Aug 22, '21; Updated Nov 6, '24

Still one of the most effective and cost-efficient methods for promoting your goods and services online, social media marketing helps you reach prospects and customers in a highly personalized way. Using social media as part of your overall internet marketing strategy can bring substantial success to your business, creating loyal fans and driving leads and sales. Smart WSI Marketing is an internet marketing company with years of experience building great online marketing plans for our clients in Edmonton and Alberta. Contact our agency today to learn how we can do the same for your business.

What is Social Media Marketing?

Created as a way for people to connect, social media platforms quickly realized they could also:

• Help people find the products and services they needed.
• Help companies extend their reach and take their businesses to new levels.

Today, most social media platforms have built-in services so people can shop, review, and seek customer support, all within their platform of choice.

Social media marketing is a form of internet marketing. It involves creating and sharing content on social media sites like Twitter, Facebook, and Instagram to meet your marketing strategy goals. Activities include things like posting videos, content, and surveys to drive audience engagement. There’s also paid social media advertising.

How Social Media Helps You Meet Digital Marketing Goals

As part of your online marketing plan, social media helps:

• Increase website traffic
• Improve conversions
• Raise brand awareness
• Build customer trust
• Improve interactions with key audiences. The larger and more engaged your target audience is on social media, the easier it is for your business to achieve its other marketing goals.

What’s Trending in Social Media Marketing

Here are some of the current techniques businesses are using on social media as part of their marketing strategy.

• Instagram Stories and Highlights: Brands continue to use Instagram Highlights to organize key content, allowing users to quickly find relevant information without scrolling through entire profiles. Highlights now serve as mini-hubs for product demos, tutorials, or FAQs, making navigation easier for consumers.
  

• Shift to Micro and Nano Influencers: The trend of engaging with influencers who have smaller but highly engaged audiences has solidified. Businesses prioritize influencers with niche, loyal followers who are more likely to engage with content. This shift provides a more personal and trusted form of marketing over big-name influencers.
  
• Interactive and Immersive Content: Interactive content remains popular, but has evolved to include AR filters, polls, gamified experiences, and even virtual try-ons. This level of interactivity boosts engagement as consumers seek out more experiential and immersive content that goes beyond traditional images and videos.
  
• Live Streaming and Real-Time Engagement: Live streaming has become a major pillar in social media, with around 80% of users preferring it to static posts. Brands now use live video for product launches, Q&A sessions, and exclusive behind-the-scenes looks, allowing for real-time interaction that strengthens connection and engagement with audiences.

Getting Started with Social Media Marketing

An experienced digital marketing agency has the knowledge it takes to tailor campaigns for each social media platform. Smart WSI Marketing is an Edmonton digital marketing agency that can help promote your business with a social media strategy, including social media advertising, that increases performance and ROI potential. To learn more, contact us today.

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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