Know Where Your Edmonton Website Ranks

Do you know where your company’s website ranks? And do you know how and why it ranks as it does? Optimizing your website to boost its rankings is crucial to both your site’s success and improving your bottom line.

With good search engine optimization, your website attracts more traffic and gives you more opportunities to convert window shoppers into long-time, loyal customers. A customer-focused digital marketing agency can help your website get found online and increase your number of new leads. For companies just getting online, it can help ramp up new business quickly.  Contact Smart WSI Marketing, your Edmonton digital marketing agency, today for a free digital marketing check up.

What is On-Page SEO?

It’s not easy to create content that ranks in Google and drives conversions, but on-page SEO can have a huge impact on how your website or web page ranks. On-page SEO includes everything from keyword research and strategy to link building and local SEO. It ensures your website works as hard as it should and becomes more discoverable by potential customers.

The three most significant on-page factors that your Edmonton online marketing agency focuses on that affect search engine rankings are:

Content.

When you produce detailed and value-rich content, Google repays you by ranking your website higher. On-page SEO coupled with high-quality content is a winning combination for organic search success. Techniques like clearly articulating problems and solutions, incorporating target SEO keywords naturally throughout the page, and aligning content with search intent all work to get your website ranked higher.  Internal linking helps search engines understand the relationship between pages on your website.

Title tags and meta descriptions.

Title tags appear as “headlines” in search results. Meta descriptions are short summaries that appear below the title. Both are essential to helping search engines and users understand a page’s purpose, but while a title tag is a direct on-page SEO ranking factor, meta descriptions are not.

URLs.

URLS help on-page SEO by making it easier for search engines to understand your content and makes your site more enjoyable for potential customers. Simple steps like putting hyphens and using real words people search for make it more likely a user will click on the search result for your page.

Summing up, ideally optimized web pages should:

• Be hyper-relevant to a specific topic, such as a product.
• Provide unique content that aligns with a user’s search intent.
• Use title tags, meta descriptions, and URLs to make their content more accessible.

The Sky’s the Limit with On-Page SEO

Even when working with an Edmonton internet marketing agency, SEO results are rarely immediate, when your website is properly optimized, you can quickly see greater conversions, even if you have low traffic. That’s because good SEO improves conversions by directing the right searchers to your content.

On-page SEO can be a complex process, but the payoffs are well worth the effort you put into it.  A digital marketing agency can help your company’s website rank better, attract more customers, and grow your bottom line, all through customized SEO techniques that make the most impact for your unique business offerings. Contact our internet marketing company today to learn about all of the digital marketing services we offer.

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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