Why You Should Leverage Digital Marketing In Trying Times

Posted April 1, '20; Updated Nov 1, '24

Even before a global health crisis forced us to stay indoors and keep away from each other, the majority of business were beefing up their digital presence. In light of the Coronavirus pandemic that rocked the earliest years of this decade, a strong online presence became more crucial to a successful business than ever before. Here are a few reasons to leverage digital marketing while we made a collective shift to stay home. Contact us for a consultation.

People Still Need Goods and Services 

Even though we were stuck inside, we still needed food and other goods. While it was still acceptable to go to a grocery store and grab your essentials, many people who took social distancing seriously did not want to go, and these days, you don’t need to. You can even order groceries online, so why not everything else? While your business may not provide groceries, making sure you have a user-friendly website will ensure that consumers know what you have to offer.  

Scarcity leads to Searches 

Certain goods are becoming harder to find due to shortages in local stores. This means a huge increase in online searches for what people are having a hard time finding. Invest in SEO to ensure your business is at the top of the list when people are searching for you. Keyword costs are likely to go as demand for goods and services increase, so capitalize on them as soon as possible to ensure you get the most out of your marketing budget. Search engine marketing will move your efforts to those with who are looking to buy immediately. Tracking your leads and sales is a great way to see if your marketing efforts are successful.  

Human Elements 

As quarantines and social distancing kept us inside and away from our friends and loved ones, people spent  more and more time online, especially on social media, in an effort to stay connected. This habit hasn't really changed. Don’t neglect your social media campaigns right now! They are a fantastic opportunity to increase your traffic. People passing time on Facebook or Instagram may also visit your ad and buy out of boredom. Waiting for a highly anticipated parcel gave those stuck inside something to look forward to. Now that we are no longer under quarantines, we are still look forward to our packages showing up!

Giving your customers an opportunity to review your products and service is always a good idea. Positive reviews boost your rankings, making you easier to find when consumers do a search. People trust the opinions of other people. If people collectively deem your product or service good, more are likely to give it a try. Respond to reviews as well! This reminds customers that there are real people on the other end to interact with that care about their experience.  

Another great way to add a human touch to your website is by blogging. Blogs are written in a conversational way that shows readers (and potential or returning customers) how real people interact with your goods and/or service in the real world.  

Things Went Back to Normal 

Some of the ecommerce and digital trends born of the pandemic seemed to be a permanent change, simply because our society liked them! We enjoy the convenience of being able to order our groceries online and have them delivered to our doors. Online shopping is not going anywhere, and if anything, our time in quarantine gave us time to refine the process, making it nearly seamless. 

Let us Help! 

Smart WSI Marketing offers everything your business needs to succeed in an increasingly digital world, from expertly crafted websites to thoroughly thought out SEO strategies, and more. While it may be tempting to put your marketing efforts on hold during trying times, leveraging digital marketing will help pull you through. Call us today for a consultation.  

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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