How Not To Use Social Media Marketing For Local Seo

There are a lot of benefits to tying social media and local SEO together. It helps build better customer relationships and improve customer loyalty while letting you target ads at the people who are most likely to do business with you. If you’re looking to improve your website’s local search engine optimization results, why not get in touch with us today? Smart WSI Marketing is an Edmonton SEO company with years of experience in using local SEO techniques to grow your business.

What to Avoid When Using Social Media Marketing for Local SEO

SEO experts have written many how-to guides on using social media marketing for local search engine optimization. What’s less written about are these four common mistakes many businesses make.

“Read our latest blog.” Social media posts need to give people a reason to click through to your blog. A good approach is creating short and captivating “teasers” that attract viewers and get them interested enough to want to learn more. It’s perfectly fine to include a call to action to read the blog! But that on its own just isn’t enough.

Not including visuals. You might be promoting written content, but it’s engaging images that increase engagement. Research shows posts on Facebook, for example, receive nearly a 90% interaction rate from readers.

Share information instead of telling a story. Social media channels are ideal for telling stories about your brand. Customers love them and often return to them multiple times. That’s a much better result than what you get from boring cookie-cutter posts that quickly fade into oblivion.

Not identifying a target audience before posting. You need to define, identify, and understand your local audience before you can target them through social media. Who you want to appeal to, and target can be based on many things, including age, income level, job, location, and more. What you want to focus on are the people most likely to be interested in your product or service.

Get Social Media Right with Edmonton SEO Services That Deliver

Nearly 4 billion people around the world use social media. An experienced SEO agency knows how to leverage social media platforms to improve your brand’s search rankings and increase its visibility. Smart WSI Marketing is an Edmonton SEO company that knows how to make social media marketing and local SEO work together to help your business rank better and attract local customers who want and need exactly what you offer. To learn more, contact us today.

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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