Online Tools & Strategies Designed to Help Businesses Win at Local SEO

Posted Jan 15, '21; Updated Nov 6, '24

Is your local search engine optimization (SEO) strategy working the way it should? Do you even have a local SEO strategy? An SEO strategy is simply the process of planning, outlining, and implementing steps designed to improve your brand’s or business’ ranking on search engine results pages (SERPs). Working with an experienced Edmonton SEO company to create or strengthen your SEO strategy can help get you ranked where it counts. Contact us to learn more.

Why Local SEO Matters 

As search engine algorithms have evolved, local search engine optimization has become increasingly important as part of an overall digital marketing plan. Local SEO helps prospective customers find you online. Because business searches are often based on geographic factors, using local SEO increases your brand’s visibility where it often matters most: in your area. 

Local SEO Online Tools & Strategies 

Did you know approximately 75% or more of people never go further than the first-page results on Google? With Google currently holding nearly 90 % of the total search engine market share, that’s important to know as you weigh which SEO tools and strategies you want to use.  

As an SEO agency with years of experience in getting our client’s websites to rank higher, here are some tools we know can boost your local SEO results. 

Google Business Profile. Hands down, this listing is the #1 driver of local SEO. If you haven’t already, you should claim your listing and optimize it, so you show up in local searches. All information in the listing should be accurate, contain your exact location, and include things like your hours of operation and contact information. Within Google Business Profile are your Reviews and Maps which are also beneficial for SEO. 

Google Reviews . Google Reviews can have a huge impact on your bottom line. They also make it easier for people to find your business and are a great way to attract new leads. GMB offers an all-inclusive way to monitor and reply to customer reviews. As long as your Google Business Profile listing has been verified, you can access and reply to them within the Google Business Profile platform online.  

Google Maps marketing is a must for local businesses and can be one of your digital marketing strategy’s most valuable secret weapons. When people use the term “near me” when making a search, Google maps can get them to your location in no time at all. In fact, 76 % of customers who perform a local search will visit a business within ten kilometers of them.  

Content Marketing

Ongoing efforts to optimize your website for keywords relevant to your offerings are required to be competitive in your local market. This is usually done through weekly or monthly blog posts in combination with your social media platforms as a means of content sharing. There is a lot of technical work that goes into doing SEO right and most business owners do not have the time to take this task on themselves, so it is often outsourced to agencies like Smart WSI Marketing.  

Get the Most out of Your Local Edmonton SEO Services 

Looking for an SEO expert who can help you win at local SEO? Smart WSI Marketing is an Edmonton SEO company that helps local businesses rank better and gain new customers. To learn more about how to leverage local SEO for your business or to learn about all the digital marketing services we provide, contact us today. 

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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