Things To Consider When Doing Local SEO For Multiple Locations

Posted Feb 15, '21; Updated Nov 6, '24

If your business has multiple locations you can still use local search engine optimization (SEO) techniques to improve your website’s ranking on search engine results pages (SERPs). Whether you have 2, 20, or more physical locations, or if you just service different areas, local SEO for multiple locations is a smart strategy for reaching your intended audiences. Smart WSI Marketing is an award-winning Edmonton SEO company that can help optimize your website so you never miss a customer wherever they may be. Contact us today.

What is Local SEO and Why Does It Matter?

Local SEO is exactly what it sounds like: getting your website ranked when people are searching for the products and/or services you offer within a specific locality. The goal is to get your site ranked better for a local audience rather than a global one. Why is it that so important? 98% of consumers used the internet to find information about local businesses, with 21% doing so daily. Additionally, 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours, and 28% of those searches result in a purchase. Those are some pretty compelling numbers!

Different Locations, Different SEO Strategies 

There are several different options when using local SEO techniques for multiple locations and which ones you choose depends on market factors, local competitors, and even if you do business in areas that speak another language. An experienced SEO agency can help you decide which path is right for you. 

The good news is you don’t have to dramatically change the local SEO process you’re using now to rank well in multiple locations. Here’s what you do need to do. 

• Conduct research, particularly of your competitors, and figure out what you must do to set your business apart. Competitor research also helps you better understand each local market and how your target audiences in different locations may differ from one another. 
  
• Maintain a single website or domain and then build pages for each of your locations. It isn’t enough to simply swap out a location’s name and province on each page, though. You’ll want to create unique content for each page, and it should be specifically optimized for each location. An SEO expert has loads of insight into how to create a more targeted user experience depending on location and other factors. 
  

• If you haven’t already, claim your Google Business Profile listing and add additional locations. This streamlines all your company’s information and makes it easier to make changes and additions. You can also claim your local business directory listings on sites like Bing and Yelp. 
  

If you operate global locations or offer goods and services in places where people speak another language, it’s important to research how local SEO varies from province to province and around the world. For example, in Quebec where French is the official language, language nuances may affect search engine optimization strategies. 

Edmonton SEO Services for Local Success

Today, every business needs a digital marketing strategy that amplifies it online presence, including across multiple locations. Smart WSI Marketing is an Edmonton SEO company helping local businesses rank better no matter how many locations they serve. To learn more, contact us today.

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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