Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business.
We hate to break it to you, but just having a mobile “friendly” website really isn’t good enough. Really, who wants to be “good enough?” You don’t beat your competitors by being “good enough!”
Read on to learn some changes that you can make to your website to lower your bounce rate and increase your traffic (and in turn, leads and ultimately conversions!)
For a website to be successful, dozens of components work in synergy to create a site that is appealing, interactive and searchable.
Product and service descriptions are an integral part of your website content and your SEO
strategy so
they have to be written with care. Since these descriptions are how you will attract potential consumers, they also have to be engaging. The
following will help you write killer content designed to attract your target market and generate sales.
Like many other elements of your digital marketing strategy, from time to time, your web design is going to need a refresh to keep your business relevant and to stand out in the cluttered online marketplace.
While a great desktop website is still paramount to the online success of your business, how your website design performs on other devices such as smart phones and tablets is not far behind.
Investing in a new web design can seem like a waste of time, especially if you have the mindset of “if it isn’t broken, don’t fix it” but it may be more broken than you think.
Deciding on an Edmonton web design company to craft your business's website is very important. It is about striking a balance between finding a web design and development company that is going to work within your parameters, but also push the envelope of creativity a bit to allow your company to stand out amongst the rest in the crowded web space.
When customers visit your business website, they want to know they’re going to have an enjoyable experience that lingers long after they’ve visited. You want to make sure, then, that your website is a joy for both first-time visitors and long-time customers.
Website design can be an exciting and fun endeavor. But it’s also a serious undertaking that can literally make or break your business. We know that hiring a professional website design agency is an investment, but it can also be one of the best investments you make.
Some website design mistakes like difficult navigation keep your site from delivering the seamless experience customers prefer. Other mistakes can actually drive customers away, often for good, as they seek out a competitor’s site that offers them the easy navigation and personalized experience they’re looking for.
Successful digital marketing relies on multiple tools: user friendly website design, on page SEO, eCommerce platforms, social media strategies, and more. For businesses that sell products online, mastering the world of eCommerce takes time and effort.
Conventional wisdom says a website should be redesigned at least every three years. But like all things related to digital marketing, that figure changes according to your specific circumstances.
The world of website design is an exciting one. You not only get to create a beautiful representation of your business you also help people find solutions to their problems and position yourself as a leader in your industry.
We talked about how important it is to avoid common website design mistakes. But what if you already have a website? Does web design only apply to new sites? While an unattractive website design obviously needs an overhaul, there are other reasons your existing site could be hurting conversions and sales.
When looking to make a purchase, consumers have a wealth of options to choose from, with eCommerce becoming increasingly more popular. For businesses that sell products online, social media can be a valuable part of an overall online marketing strategy.
Today, you need a website that promotes your brand and boosts your bottom line. That means investing in web design that’s visually appealing, easy to navigate on any device, and consistently converts.
Thanks to its sizable digital population, Canada has in recent years become an especially profitable online market. In 2018, more than eight in 10 Canadians shopped online, spending nearly $21 billion, and representing over 80% of online users buying goods or services.
Every passing year sees more Canadians choosing to do the majority of their shopping online. In 2019, retail eCommerce sales grew by nearly 8% over the previous year’s numbers.
You may have heard that PPC, or pay-per-click, marketing is one of the fastest and surest ways to attract qualified leads to your website.
eCommerce, aka online shopping, has become even more widespread in recent months as consumers abiding by lockdown measures have discovered the advantages of looking online for purchasing options.
Have you ever found it so hard to navigate a website that you just decided to leave? It often happens due to poor design. Your website is the backbone of your digital marketing strategy.
With over 100 billion dollars in mobile e-commerce sales last year you want to make sure your Edmonton business gets its share by having the right digital marketing plan.