Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Originally posted on December 1, 2015; Updated on March 11, 2022
These days it would seem that anyone who can type on a keyboard can build a website and open for business but that couldn't be further from the truth. Without web design & development experience, your Edmonton business website will be lost among the nearly two billion sites listed on the web. For a website to be successful, dozens of components work in synergy to create a site that is appealing, interactive and searchable. Call Smart WSI Marketing today for a consultation!
You only get one chance to make a great first impression and considering the competition you face on the web; this section is critical to your success. If any one of these items falls short, you risk losing potential customers. They’ll leave your site and go to another that is easier on the eyes and easier to navigate.
These elements have to be created within your site to engage your potential customers and create interest in your product or service. You need to give your potential customers value in visiting your website - a reason to be there. These features are the things that will keep your visitors coming back for more.
Nailing all of the components we've talked about so far won't matter if your site cannot be found by search engines. There are many elements to incorporate in your web design for search engine optimization. Paying attention to these things will make it much easier for your potential customers to find you online.
While just about anyone can create a website today, it doesn’t mean anyone should, or that the website you can create will be an effective marketing tool to nurture leads and drive sales. This is where working with a digital marketing agency with experience with web design and development, like Smart WSI Marketing, is your best bet. They have the knowledge and expertise needed to turn your website from some words on a screen to a well-oiled marketing machine. Get in touch with us today to build a customized digital marketing strategy to reach your business goals.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
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