How Often Do You Really Need to Build a New Website?
Conventional wisdom says a website should be redesigned at least every three years. But like all things related to digital marketing, that
figure changes according to your specific circumstances. Some sites remain relevant and perform well for a little longer. Others might need
to be refreshed more frequently as business goals or market demands change. An experienced, award winning Edmonton website design
company like Smart WSI Marketing can help determine if your website is performing the way it should or whether it’s time for an overhaul. Contact
us
to learn more.
Web Design Makeover to Address Problems
There are times a website’s problem is technical, like when a site is loading too slowly. More often than not, bigger problems like a
decline in business or a drop in visibility are the reasons to look into revamping your website design. If your site isn’t driving leads, if
your eCommerce efforts aren’t paying off, or if you just can’t get your business seen online, it’s probably time to rebuild.
Is Your Website Design in Sync with Your Goals?
A modern online presence relies on following industry best practices, which seem to change as frequently as the weather. A good way to
determine if your website is performing as it should is to look at the metrics. Google Analytics makes it easy to track things like website
traffic, bounce rates, traffic sources, conversion rates, and more. A web design strategy that worked yesterday may not be a great strategy
moving forward. In this case, change is definitely good.
You Need More Support
If you don’t have a working relationship with your provider or simply require more support, you can benefit from partnering with a website
design agency that helps you redesign your site and offers advice on how to provide more value to visitors, accommodate mobile users, and
change your outdated web design to one that engages, educates, and entertains customers.
Do you have new business objectives or digital strategies you want to achieve? An experienced digital marketing agency can help you evaluate
your objectives, assess your technology needs, and advise on what’s achievable within your budget.
Choose the Right Agency for Website Design
Many clients ask us if a web design overhaul means having to start from scratch. Fortunately, you can reuse information and content from
your existing site while refreshing and redesigning a new one. The common goal is to design a site that focuses on helping customers and
potential leads find what they need to solve their problems.
Don’t let a dated website keep you from reaching the people who could benefit the most from what you offer. Smart WSI Marketing is
an Edmonton website design company with the experience and expertise your business needs to design a website that looks great and performs
the way you need it to. We also offer a free website auditso you can see which changes would help your existing website accomplish
your goals. Contact us today to learn more.
Lynne Motkoski, Marketing Strategist
Specialty: Online Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Our home improvement client was stuck with an outdated website that just wasn’t cutting it. They knew they needed a change to attract more
customers and improve their digital footprint.
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A website serves as your business' digital home, the central hub where your brand's identity, communication, and marketing efforts
converge.
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We knew an SEO campaign could turn things around. By focusing on keywords that aligned with the store’s products and services, we aimed to
boost their visibility and bring in more traffic from organic search.
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Still sweating it over links? It’s true, our industry and what’s hot can change in the blink of an eye, especially when it comes to SEO and
what Google is measuring changing rapidly.
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It shouldn’t be a secret that having well-defined marketing goals is essential for business growth, but many business owners are still in
the dark on this subject. Many companies start with ambitious ideas but quickly find that their goals aren’t as clear or actionable as they
thought.
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Our luxury home appliance client felt that they were not reaching enough of their potential audience. They had a pay-per-click campaign in
place, and while it was bringing them leads, they felt like their digital marketing strategy could use a boost to increase their website
traffic and leads.
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Keeping up with online marketing trends is crucial for businesses looking to enhance their online presence. One of the latest innovations
that has caught the attention of marketers and advertisers alike is Performance Max, or PMAX, ads by Google.
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Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making
sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they
enjoy every moment and want to come back for more.
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Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple
platforms.
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