It's Not a Trend: Why You Need Responsive Web Design

Originally posted on July 26, 2016; Updated on November 11, 2022

If you’re using multiple links or separate apps to accommodate mobile users, or worse yet, doing nothing to enhance the mobile experience for your website, you are alienating a large number of potential customers. Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business. Get in touch with Smart WSI Marketing today to learn more.  

Responsive Web Design is Cost Effective

When mobile devices first started to overtake desktop as the means to search the web, it was common for early adopters to have a separate site on its own URL just for mobile users, but soon this solution lost its practicality and sustainability.

As more devices came onto the market and more available, it quickly became too expensive to design sites that would look great on every screen type available, so apps seemed to be the way to go. The trouble with apps is that people don't want to fill their limited mobile device memories with separate apps for every business they visit online. That, and apps are expensive to develop and maintain. Then the era of responsive web design began, and we never looked back! 

Google Caters to Mobile Customers

With responsive web design, you eliminate the need for multiple designs and separate apps. The nature of this form of web design allows your site to automatically scale to whatever screen size your audience is using to access your site, so your brand image and user experience remains consistent. Responsive web design is so effective that reputable digital marketing and web design agencies won’t even consider creating a website without it anymore. It’s second nature to us now.

Not only does responsive web design eliminate the need for separate mobile designs or cumbersome apps, but it also actually helps your search rankings! In the last few years, Google has adopted mobile first indexing. This means that the Google bots that crawl and index your website actually crawl your mobile site first. So, if your mobile site is not as high of quality as your desktop site, and that’s Google’s first impression of your business, it's not going to do you any favours. However, if you only have one website and one design to maintain and optimize, you have much less to about.

Get with the Times!

It’s not the first time we’ve told you that today there’s literally no excuse to not have responsive web design. Like we mentioned earlier, most web designers won’t even build websites without it anymore!

Since your website is often the first impression people get of your Edmonton business, you need to make it count, which is why at Smart WSI Marketing, we strive to make your business give the best first impression possible! Contact us today and get responsive with web design!

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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