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By providing users with exceptional online shopping experiences, you position your brand ahead of the competition and increase revenue.

The term “content marketing” covers a lot of ground. As part of an overall internet marketing strategy, it spans many channels and formats, with more being invented every day.

To boost your online visibility and lead generation, there are five actionable steps you can take immediately to elevate your blogging and social media game: optimize your site, consider guest blogging, select the right social platforms, create engaging content, and share it!

If you're new to blogging, it's crucial to steer clear of common pitfalls to effectively drive traffic to your website and, consequently, increase sales. These include topics that don’t support your business goals, not having a solid strategy, being too stiff in your writing, having too broad of a focus, and last but certainly not least, plagiarism.

While both are essential for business growth, marketing is a broader strategy that includes advertising as one of its components. Effective marketing can significantly improve your search engine rankings, website traffic, and conversion rates.

Both SEO and PPC are crucial elements of a marketing strategy, especially when working with a limited budget. While they work very well in sync, knowing which to prioritize can make a significant difference in your ROI.

If you're strapped for time but want to expand your customer base, a full-service digital marketing agency can be instrumental in enhancing your brand awareness with an unbiased perspective, access to the latest trends and technology, and measurable results.

Establishing SMART goals—Specific, Measurable, Attainable, Relevant, and Time-Bound—is the cornerstone of a successful online advertising strategy.

SEO is not just an add-on but should be an integral part of your website design. A well-optimized website becomes a powerful tool for digital marketing and lead generation. A few components of a well optimized website are being mobile friendly, easy to use, and one that builds trust with your user base.

While similar, catalog and eCommerce sites serve different purposes. A catalog site is essentially a digital showroom for your products.

A cloud-based CMS not only simplifies website management but also allows you to focus on creating content that resonates with your audience.

Google Shopping has come to Canada! Connect with shoppers anytime and any place in one convenient stop. Follow the links below to learn the ins and outs of Google Shopping.

Many businesses hesitate to invest in PPC advertising due to past failures due to shortcomings in campaign planning, budgeting, and keyword research. Understanding the reasons behind these failures can help you make more informed decisions.

Local Services Ads help grow your local business by utilizing well placed ads when potential customers are searching for the service you provide. You control your ad budget, and it’s easy for customers to interact with you and leave you reviews. Further, grow trust in your by becoming a Google Guaranteed business. Learn more about Local Service Ads and how to use them

Geofencing is an advanced local strategy that enables you to target potential customers precisely when and where they are most likely to engage with your business.

You may have heard us say a time or two that having a verified Google Business Profile listing is an absolute must have for local SEO. If you haven’t heard it lately, consider this your reminder! Follow the link below for Google’s step by step guide to setting up your GBP listing.

Google Business Profile is a free tool that helps your potential customers find you with ties ins to Google Search and Maps. It also allows you to get and respond to reviews, as well as share promotions and business updates.

In the digital age, online reviews have become a dominant force in shaping public perception and are far more effective than traditional marketing methods. Think of it as digital word of mouth, with added SEO benefits.

Follow the think below for a step-by-step guide on joining the world’s top social network.

You’ve got questions. Facebook’s got answers.

Once you create a personal Facebook profile, you can set up your business page. Follow the link to learn how!

In case you didn’t know, Facebook and Instagram are affiliated, and its not only beneficial but fairly simple to link these two social media giants together.

Being that Facebook and Instagram are social media sisters, you are able to post to Facebook from Instagram (and vice versa) once the accounts are linked.